This is was a logo that never made it into the pubic eye. It was supposed to be the beginning of a online art community that each art profile was a store for said artist, so a bit like Etsy and Facebook combined. The word “startillery” is a multi-leveled play on words. The initial idea in branding was of an art militia and the premises of start up companies. It also associates with the Philly “ill” and the local street culture.